Patrick Henry Entropic - Strategic Business Integration Management

Patrick Henry Entropic, Co-founder of Questfusion and GroGuru mainly based in San Diego is a serial entrepreneur. He was also president and chief operating officer of the former Entropic Communications, where he took a pre-product organization and pre-revenue to prosper in a NASDAQ IPO. Patrick has raised more than $ 200 million of capital to the organization and implementation of more than $ 2 billion in transactions M & A. She has done a Bachelor of Engineering from the Georgia Institute of Technology, Atlanta and a Master in Business Administration from the University of Southern California. He is the winner of the 2008 Max Ernst and Young Entrepreneur of the Year of Technology, San Diego Daily Transcript 2008 The main character in the trade of Technology, and the San Diego Business Journal Most 2011 as a business executive. Mr. Patrick Henry is a senior executive with let alone twenty-five years of expertise in several high-tech companies which is about thirteen years as chief executive officer and sixteen years as a Senior executive manger. In addition, he always promoting small businesses.

 According to Patrick Henry, business integration is a strategy used to synchronize the information technology (IT) to achieve the goals and objectives align directly with business culture. business integration reflects how IT is being transfixed as business functions. Business integration helps the growth of the company; any company that wants to grow needs healthy practice in adding new life functions are easy and practical to implement. When you analyze the operation of your company, think of different ways you can integrate the company's process to save time and money. Integration helps to streamline operations and reduce overhead and personnel costs by reducing the need for additional staff and resources that they use. When the two businesses were brought together through a merger or acquisition, it is possible to determine the nature and type of integration based on the respective business activities and where they operate in the industry supply chain.

The strategic management process begins with a mission statement that articulates the reason for the organization to be. Organizational leaders then develop objectives and strategies designed to drive the business towards achieving this mission. Strategies are typically implemented in the form of programs, policies and procedures. I this seemingly simple step by step process is complicated by organizations that have several businesses that can compete either with each other or supply of goods on the other.

There are two types of integration strategies:

Horizontal integration: 

When a company wants to grow through horizontal integration, which looks to acquire a similar company in the same sector in which it operates. 

The acquisition or merger helps the acquisition of the parent company to increase its size, diversification of its product or services, achieve economies of scale, help to gain access to a new market, and of course, reduce competition.

Vertical Integration: 

Vertical integration is a business strategy used to develop a business by acquiring the ownership of a company that operates in the production process of the same industry. It can be a supplier, distributor, packaging company. Through vertical integration, a company is trying to strengthen its supply chain, reduce production costs, and also access to new distribution channels.

There are two types of vertical integration: the first is the integration of front, vertical integration method in which a company will gain ownership of its distributor. The second is the upstream integration, a vertical integration method in which a company will gain ownership of the supplier. Before and integrations are two upstream integration strategies that are adopted by organizations to gain competitive advantages in the market and to take control of the industry value chain in which they operate. These strategies are the main deliberations when developing future plans for the organization. Together, these two strategies are known as vertical integration.

• ·         Forward integration: 

 It is a business strategy that involves a form of vertical integration in which the business activities expanded to include direct distribution control products company. Type of vertical integration by companies moving down the supply chain.

• ·         Backward Integration: 

It is a strategy in which the company acquires raw material suppliers, or set up their own facilities to ensure supply more reliable or cost-effective inputs.